Beginners Guide to Social Media

- Explore the intricacies of Instagram, from deciphering analytics to crafting captivating content. Unravel the secrets behind Instagram's algorithms and learn how to leverage insights to enhance your social media presence and engagement.

- Learn step-by-step how to create a business account on Instagram and unlock a world of opportunities for your brand. From setting up your profile to optimizing your bio and linking to your website, this guide will walk you through the process, empowering you to leverage Instagram's powerful features for business growth.

- Learn the art of crafting the perfect Instagram bio that captures attention and conveys your personality or brand essence effectively. Explore tips and tricks to optimize your bio space for maximum impact and engagement with your audience.

- Understanding about Home page, search page, explore page, reel page and Profile page on Instagram, add button

- Understand about carousels, live, collabs, prep sneak peek, frequency, sharing background instances, informal approach, keeping followers engaged

- Understand about feature-packed post creation tool that allows you to pick from a gallery, create drafts, make single or multiple selections, adjust aspect ratio, apply filters, add captions, hashtags, tag people, set reminders, explore partnerships, tag locations, include music, and easily share on other pages or Facebook

- Learn how to enable advanced post settings including scheduled posting, hidden like view counts, disabled comments, Facebook sharing, and improved accessibility

- Discover the power of carousel posts - combining visuals, filters, tags, captions, and music to engage, connect, and share on multiple platforms

- Learn about advanced settings for a post that include scheduling, hiding like view counts, disabling comments, sharing to Facebook, enabling accessibility, pinning, and editing

- Let's dive into the Stories tab and discover what they're all about, where they're visible, how often they appear, and the awesome stories that await us!

- Explore a variety of story types, including text stories, boomerangs, layouts, video stories, dual options, handsfree creations, gallery choices, and filters

- Engage in storytelling through diverse styles, editing, tagging, text, stickers, music, filters, drawing, and saving options

- The story settings include viewing options for hide and closed friends, the ability to allow message replies, options for saving and sharing, controls, and a flash option

- Learn the fundamentals of creating engaging Reels, including introduction, creating from gallery and camera, filters, music, background and sticker buttons, timing and speed control, layout customization, timer usage, dual recording, gesture control, flash utilization, and camera settings with a save option

- Learn the complete process of creating and editing a reel, including video adding, incorporating clips, pictures, music, filters, stickers, and text, reshuffling and trimming clips, adding captions and hashtags, tagging collaborators, utilizing advanced settings, and saving or sharing drafts

- Create diverse and engaging reel content by incorporating various types, planning strategically day by day, leveraging trends, utilizing transitional reels, crafting compelling storytelling, and incorporating promotional elements, with examples for inspiration

- Gain a comprehensive understanding of reel trends, including the utilization of templates, transitions, and remixing techniques, along with insights into audio management and maximizing reach through remixing

- Learn how to utilize Instagram insights and dashboard tools to analyze engagement, posting times, reach, profile activity, demographics, followers, and story insights for effective social media strategies

- Distinguishing factors between a personal profile and a business page include friends versus followers/likes, differing reach, privacy settings, and the use of a business profile for commercial or content-related purposes

- Setting up a business page involves creating a page with a name, category, location, opening hours, contact info, adding a profile photo (logo/owner), selecting a cover photo with the right aspect ratio, syncing it with the profile photo, crafting a bio, using hashtags/owner identification, adding action buttons, including a whatsApp button, enabling invite options, and managing notifications (on/off) with a specific menu option for restaurants

- Explore the features of our business page, including customizable tabs, editing options for bio, hours, privacy, settings, and pictures, along with the ability to like, message, follow, and manage posts, videos, mentions, and featured content

- Learn how to maximize engagement on Facebook by creating various post types, including text, photo, video, and link-based posts, utilizing captions, hashtags, and the boost post option to enhance the relevance and encourage interactions

- Explore the benefits of linking Instagram and Facebook, understand the process of linking through both platforms, explore options for enabling post and story sharing, understand how to check insights for shared posts, explore strategies for improving reach, and gain knowledge on the common option of deleting posts

- Explore the concept of Facebook groups, understand content sharing within groups, learn how to target specific groups based on location and interests, discover how Facebook groups work as a filtered audience base, understand the role of admins and group rules, learn effective posting strategies in groups, and explore attaching WhatsApp links to attract and engage audiences in one centralized platform

- Get acquainted with the versatile messaging platform that revolutionizes communication. In this introduction, explore the myriad features and functionalities of WhatsApp, from messaging and voice calls to multimedia sharing and group chats.

- Elevate your business communication with WhatsApp Business. This specialized account offers enhanced features tailored for businesses, including automated messages, business profiles, and tools to efficiently manage customer interactions, ensuring seamless engagement and growth.

- Exploring different tools on whatsapp business

- Explore catalogue tools on whatsapp business

- How to build a broadcast list - Understand how to promote your products

- Linking your insta and Facebook accounts to whatsapp

- Addressing customer queries, using Automate messages for quick replies, and away messages

- Explore how to share content via the status feature

- Understand the elements of design

- Learn graphic editing basics, explore popular editing apps including Adobe suite, and discover the advantages of using Canva

- Discover the features and benefits of Canva, including sign-up, navigation, project creation, free vs. paid options, watermarks, subscriptions, and determining the best fit for a paid Canva account

- How to create templates on Canva

- Learn the complete process of creating visually appealing designs using templates, including template selection, backdrop editing, text customization, element integration, image uploads, alignment techniques, animations, layer management, color manipulation, and graphic design

- Learn to create unique designs from scratch by customizing elements, selecting backgrounds, and utilizing advanced editing features on a plain canvas

- Learn to design professional business cards with standard typography, logo placement, cohesive color palettes, and effective use of space while incorporating essential contact details

- Learn how to save your work in Canva in different formats such as PDF, JPG, and PNG

- Unlock the full potential of Canva for your business with advanced skills in creating and editing professional posters, menu cards, pictures, carousels, logos, and standard ad formats

- Learn about Google Business and how it differs from a website. Explore the various types of businesses on Google and understand how people find you on the platform, specifically its utility for a baking business

- Learn how to register your business on Google Business, choose the perfect category, and provide location, contact, and verification details. Also, learn how to upload pictures, write a business description, and add business hours

- Learn how to set up your business on Google, including messaging, phone number verification, and adding your website, along with integrating links to your Instagram and WhatsApp profiles

- Learn to optimize and manage your Google account efficiently, including setting up and enhancing your business presence on Google, monitoring performance, analyzing analytics, and staying updated with the latest trends while adding products and menus

- Learn about SEO and how it works for Google, explore Google Trends, and discover websites to find relevant keywords

- Learn about Google reviews and ratings, including how to gather them, their impact on performance and search results, and managing them through the Google reviews dashboard

- Learn the importance of video editing and the basics of video editing techniques. Discover recommended apps such as Adobe Premiere Pro, iMovie, and Kinemaster for video and photo editing

- Learn about InShot, an app that offers photo, video, and collage-making options, available in both paid and unpaid versions

- Learn photo editing with features like gallery import, canvas customization, text addition, filters, stickers, and saving options to gallery or as drafts

- Learn collage editing with the ability to select images from your gallery, use various layouts, swap and switch images, add borders, effects, and similar features as photo editing, and save your final collage without a draft option

- Learn video editing with versatile features including combining photos and videos, rearranging content, removing watermarks, adding music, effects, transitions, trimming, animation, chroma key, and various saving options for quality output

- Showing the setup for reel shooting - How to set up tripod for shoot and how to use it well - We will be giving them an option for food or product - How to take close up/macro shots - How to work around different shots before and after assembly - How to trim, crop or add transitions to the clips - How to add music and put up captions and hashtags - Elaborating on some tricks for an eye catchy reel - How to add text over reels or give voice-over for reels

- What to be posted on stories? - How to tag people ? - How to add links on stories? - How to add stories to highlights? - How to edit stories? - How to add songs and hashtags? - How to use Canva for story edits? - Facebook stories are synced with Instagram

- Understand the bio management & contact info setup. - Understanding the Instagram highlight section. - Understand how you can switch your account type. - Learn about Instagram analytics in detail.

- Learn how to get reach through your posts & stories. - Hands-on training to create interactive stories (Insider hacks). - Learn how to schedule a week’s content for your Instagram account. - Get in-depth knowledge about the HVO approach, the 70- 30 rule, and healthy break concept for Instagram engagement.

- Unlock the power: What, When, When Not, and How to Boost strategically. - Engagement Alchemy- Comments, DMs, FAQs, and Tricks: Master the art of Before and After Posting. - Posting Perfection- Social Media Calendar: Crafting a 1-Week Strategy. - Designing Static Posts on Canva.

- What is influencer marketing? - Types of influencers: Range and reach-wise. - Why use influencer marketing? - Influencer mistakes to avoid. - How to create an influencer marketing strategy. - How to track influencer marketing campaigns. - Create a successful influencer marketing strategy for your brand- explain via a live example. - Usual commercials in Influencer Marketing (optional).

- Understanding target audience. - Analyzing competitors, creating detailed customer personas, and exploring key factors to guide targeted marketing strategies. - In-depth analysis of a relevant case study showcasing effective audience identification and targeting strategies.

- Understanding Branding: Define branding and its relevance in the context of social media. - Importance of Branding: Examine why branding is crucial for individuals and businesses operating in the digital landscape. - Discuss its role in building credibility, loyalty, and recognition. - Visual Aspect of Branding: Explore the visual elements of branding, including logos, color schemes, typography, and imagery. - Personality Aspect of Branding: Investigate the personality traits that define a brand’s identity. - Integrating Branding into Social Media: Discuss practical techniques for incorporating branding into social media platforms effectively.

- Explore how paid ads function on various social media platforms. - Discover different types of paid ads such as display ads, video ads, sponsored content, and social media ads. - Explore factors to consider when selecting the appropriate ad type, including target audience, budget, and objectives. - Understand the benefits and advantages of utilizing these platforms for advertising purposes.

- Discover the marketing potential of YouTube for your business, leveraging its vast reach and influence. - Tailor your content creation strategy to align with audience preferences and business objectives. - Learn effective video creation techniques and YouTube strategies to enhance visibility and engagement.